Reflective labels are manufactured from a special material that reflects light. They can be cut in any shape and supplied in a roll or as individual labels with an undercut on the silicone side for easy peeling off. The primary purpose of reflective labels is to increase road safety. The most common application is the marking of bicycle seats, car trailers and luggage racks.

Due to the application, reflective labels must be weatherproof. They must also be highly resistant to mechanical damage, abrasion, pressure washing and chemicals.